“Music Is The Key!”

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“Music is the key!”

It always has been and it always will be. Ricardo Daley’s (Rickey D’s) first official event was Run DMC way back in 1985. Since then Montreal has witnessed one man’s undeniable love of music and the musical talent that delivers it. Rickey’s, equally important, contribution to music has been through marketing and promoting. His gift is the ability to take an idea or concept and nurture it to it’s ripe fruition. The metaphorical ‘fruits’ that Rickey has harvested are hundreds of events – many of them blockbusters.

Rickey has compiled a professional portfolio that includes such mammoth shows as the Fugees, LL Cool J, Wutang Clan, A Tribe Called Quest and the Roots is already ‘epic’. However a few paragraphs of text cannot adequately describe a career of such pedigree as this. It was Rickey who exposed the Montreal to Eminem and D12, it was him that took a chance on booking a little known English funk band named Jamiroquai!

If you catch him on the right day, Rickey will recount one of his musical lows as being the time that he went to Plattsburgh to bring the late, great Christopher Wallace across the border for what would have been his only visit to ‘la belle province’. “screw the Canadian border” were biggies words that night, but thankfully Rickey’s career would not end here. In fact it was just beginning.